News

• by MS

  10 Feb

  Viewer emotions from advertising created with the help of artificial intelligence.

  Advertising created with the help of artificial intelligence shows a distinctly different emotional impact compared to traditional approaches — and the difference is clearly visible in the numbers.

• by MS

  05 Feb

  Largest advertisers on Telegram and their investments.

  The advertising market on Telegram in Ukraine clearly shows a strong concentration around a few major players.

• by MS

  03 Feb

  Dynamics of Telegram activity by day of the week.

  Activity on Telegram is unevenly distributed throughout the week, and the numbers make this very clear.

• by MS

  30 Jan

  Telegram channels with the most active subscriber growth in Ukraine.

  The Ukrainian Telegram market in 2025 clearly shows who knows how to work with audience attention in a systematic way rather than relying on situational spikes.

• by MS

  28 Jan

  Dynamics of TV ratings in Ukraine.

  January is traditionally a telling month for analyzing TV audience behavior, and this year the data looks especially uneven.

• by MS

  23 Jan

  Size of the Telegram channel audience in Ukraine.

  Over the past few years, Telegram in Ukraine has evolved from a supplementary communication channel into a full-scale mass media platform.

• by MS

  20 Jan

  Development of Telegram channels in Ukraine.

  In 2017, there were only a few thousand active channels.

• by MS

  17 Jan

  Categories of Telegram channels read in Ukraine in 2025.

  In 2025, content consumption on Telegram looks highly pragmatic.

• by MS

  13 Jan

  TikTok Grows Up: Why Adults Are Now the Platform’s Core Audience in Ukraine.

  Today, TikTok reaches 58.4% of Ukraine’s population aged 18+, making it one of the most powerful digital channels for brands.