News

• by MS

  24 Sep

  Digital Habits of Middle-Aged Consumers.

  For middle-aged consumers, the internet has become a necessity, a space for self-expression, and an additional source of stress.

• by MS

  22 Sep

  Top 10 Most Influential Product Attributes When Purchasing Food and Beverages.

  Consumers may support responsible production, but at the shelf, price still comes first.

• by MS

  17 Sep

  Top 10 Most Influential Loyalty Programme Benefits.

  Loyalty programmes are often built around discounts, points and special offers.

• by MS

  15 Sep

  Share of new FMCG products positioned with emotional and mental wellbeing claims.

  Emotional and mental wellbeing is becoming not only a social issue but also a prominent area of FMCG product innovation. 

• by MS

  10 Sep

  Skills Improved Most by AI Tools.

  AI is increasingly viewed as an automation tool.

• by MS

  08 Sep

  Alcohol Purchases in the Past Month.

  Ukraine’s alcohol market demonstrates not only the strength of traditional categories but also consumers’ notable openness to different formats.

• by MS

  03 Sep

  Cost-Cutting Priorities.

  When consumers need to save money, they do not simply cut expenses—they reconsider their priorities.

• by MS

  01 Sep

  Marketing Services Market.

  The marketing services market is growing, with the fastest expansion occurring in areas that create direct contact between brands and consumers.

• by MS

  27 Aug

  Regular Non-Essential Spending by Ukrainians.

  Even non-essential spending reveals what Ukrainians truly consider important to their quality of life today.